Top Ten Reputation Managers
More than 45 years of navigating through the highways and byways of counsel and communications has made David McDonough realise that the highest echelons can bring about a certain ‘corporate loneliness’ for HNWs. ‘Success… can harbour often undiscussed and unformed ambitions, which only adds to a sense of isolation,’ he tells Spear’s from Sanctuary’s Counsel’s abode next to Westminster Abbey. His role is to help his clientele – individuals from the ‘mid-40s success bracket’ across politics, industries and corporations – with ‘existentially’ satisfying opportunities. ‘We could help design another chapter in your life… which will give you pleasure rather than just buying and selling mansions and building exotic cars,’ he says. ‘It’s about capturing that ambition and trying to make it reality.’ Sanctuary Counsel itself is a reinvention of the practice previously known as Norris McDonough LLP. Despite ongoing expansion, he stresses that the structure of advice will remain concise and personalised. ‘I seem to combine the roles of strategist, navigator, “life counsellor”, therapist and even on occasion, family adviser,’ he says. ‘Most of all, I listen.’ It’s no wonder his oldest client relationship is about to reach three decades.