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Digitalis is unique in the sense that it’s powered by proprietary technology, in which founder Dave King has ‘invested many millions’ to help HNWs and their families combat reputational, physical and cyber-security threats online.

The process starts with mining an individual or family’s entire digital footprint to then monitor where it’s published. ‘We know within six minutes and help lawyers jump into action, before an investigative journalist splashes it on a tabloid,’ he says.

The legally trained King has been called upon by FTSE, Fortune and governmental advisers for advice on cyber-security or reputational threats and even ‘the topic of disinformation today’.