Annamaria Koerling - Spear's Magazine

Annamaria Koerling

Owl Private Office

Annamaria Koerling
Wealth Managers 2019
Company Size

Family Offices Services

‘When you move on to the private side you have a completely different relationship with your client,’ says Annamaria Koerling, who is described as a ‘star’ by peers and has a regular column in Spear’s (see page 29). ‘An investment banker is selling something, but on the private side you’re an advocate for your client – in partnership with them. There’s something satisfying about that.’

Now in her second year at Owl Private Office, Koerling believes there needs to be more transparency in the industry: ‘Our view is that a successful family office is just as much about the non-financial as the financial. We don’t add value by charging on the basis of the value of assets; we charge a flat, project-based fee.’

A graduate in modern languages from Cambridge (she is a fellow commoner of Queens’ College), Koerling is fluent in Italian, German and French, has spent 25 years in wealth management, and is a member of angel syndicates supporting businesses founded
or co-founded by women. In 2017 she oversaw the sale of C Hoare’s wealth business to Cazenove Capital, after which she became a non-executive director of Schroder & Co.

‘Owl is different, with its unique function at the very top of the wealth advisory ladder,’ she says. ‘We help diagnose the issues that impact families and endowments, defining or redefining their purpose of wealth and guiding its structuring and deployment.’