Andrew Honnor - Spear's Magazine

Andrew Honnor


Andrew Honnor
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‘Of course, it’s rare to fi nd the Andrew Honnors of reputation,’ a senior trusted adviser recently told Spear’s when asked to name the top managers he would recommend to others. Often, private client advisers are benchmarked against the Greenbrook managing partner, who is recognised for his decades of experience in fi nancial, corporate and political communications. His career started when he worked on political campaigns in both Britain and the US, and he was a special adviser to the UK government in the Nineties. After Brunswick and Tulchan, he had a stint advising News UK before launching Greenbrook as a specialist consultancy for the investment industry. In fact, Greenbrook, which counts Goldman Sachs and RBS among past clients, is one of the fi rst PR agencies to establish a dedicated hedge fund practice. Honnor has previously noted that clients ‘don’t deal with traditional fi rms any more’, explaining: ‘We’re very fast, very professional and responsive in a way that some of the big bureaucratic fi rms have struggled to be. We are a new, disruptive infl uence on the market, so they can get a fantastic level of service by a smaller, nimbler and more independent fi rm.’ It’s no easy task to work with the ‘very exacting standards’ of HNWs and global fi rms, Honnor admits. ‘But that makes it much more fun and challenging.’