UHNW Top Ten Wealth Managers
It was a glittering 2018 for Aastha Gurbax, JP Morgan Private Bank’s senior managing director, who crowned the year with her appointment to the board of Cass Business School and a shortlisting for a Women in Finance award. Gurbax has been mainly preoccupied with developing the ‘entrepreneurs and business owners’ offering at the private bank, a traditionally ‘overlooked and underserved’ segment of the wealth management market.
‘I genuinely believe this is the future of private banking,’ she says. ‘I’m incredibly excited for the challenges it brings.’ The past year also saw further sustainable investment opportunities and a focus on the firm’s female client agenda, which Gurbax describes as a ‘genderneutral approach’. ‘Female clients often tell us that they want to be in their club, and not a “girls’ club”,’ she says. ‘But very often when private banks think about female clients, they have a tendency to categorise them in the latter. We’ve created a more gender-balanced approach that reflects the environment in which our female clients have been successful.’
Elsewhere, it’s been a matter of ‘keeping our core values intact’, giving clients that all-important peace of mind and ‘remaining close to clients at all times’.